![]() ![]() Woods won the inaugural FedEx Cup, including a $10 million bonus, while this year’s winner will take home $18 million. Both increases were deemed a response to the new Saudi-backed LIV Golf Invitational Series. ![]() The Tour bumped the PIP pool to $50 million for 2022, while the FedEx Cup, which launched in 2007, will pay out a record $75 million. Woods received an $8 million payout, despite only playing one unofficial event, the PNC Championship, a 36-hole exhibition with his son, Charlie. The 11-time PGA Tour Player of the Year finished first in the sport’s new Player Impact Program that awarded $40 million last year to players that generated the most buzz among fans on social media and in the news. “A whole audience knew of Tiger but are discovering him more as a father, as a senior spokesperson, as someone who has been through tragedies, big and small, some self-inflicted obviously.” “He has become the master of every kind of comeback you could possibly think of and that is really endearing,” Joe Favorito, veteran sports marketing consultant and lecturer at Columbia University, said in a phone interview. Woods was earning $100 million a year off the course at his marketing peak but even last year when he did not play in an official PGA Tour event, Woods still managed to bank more than $60 million, tops among all golfers. It certainly has been more roller-coaster than straight line for Woods the past dozen years, as injuries and an infidelity scandal derailed his chase of Jack Nicklaus’ majors record and his place as the perfect pitchman. The win was the first of 15 major titles and helped cement him as a marketing dynamo that Nike had presciently bet on six months earlier via a historic five-year, $40 million contract. He set records with his -18 score and 12-stroke victory, while CBS notched its own record: 44 million tuned in to watch Sunday’s final round. The event changed everything for Tiger and the PGA Tour. It was 25 years ago Woods arrived at Augusta National for his first Masters as a pro. It is his first official Tour event since a severe February 2021 car crash that nearly cost him his right leg. Woods posted a 1-under 71 on Thursday in the first round of The Masters it put him in a tie for 10th heading into Friday’s action. His $121 million in career prize money is 26% ahead of No. The total is more than $2 billion, adjusted for inflation, and second all-time among athletes, behind only Michael Jordan. The biggest benefactor of Tiger-mania: Woods, who has earned an estimated $1.7 billion since he turned pro, with more than 90% of the tally off the course from endorsements, appearances and course design fees. ![]()
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